The idea is bigger than a website
You need accounts, payments, dashboards, subscriptions, APIs, workflows, permissions or custom business logic—and someone who understands how the pieces should work together.
Sunny (Amrinder Pal Singh Notey) · Full-stack developer in Bhilai, India
Ideas,
illuminated.
I turn complicated ideas, ageing platforms and half-built products into dependable digital systems people can actually use.
From WordPress and ecommerce to custom platforms, APIs, AI workflows and automation, I can take responsibility for the whole journey: understanding the problem, designing the solution, building it, launching it and keeping it healthy afterwards.
Top Rated Plus on Upwork · You don’t need a finished technical brief.
Develop✦Play✦Invest✦Create✦
120+Clients across industries
270+Jobs completed through Upwork
9,000+Hours delivered through Upwork
10+ yearsBuilding products for the web
You may be here because…
Something valuable
is stuck.
Maybe the idea is clear in your head but difficult to explain technically. Maybe the current website is slow, fragile or impossible to extend. Maybe another developer disappeared halfway through. Or perhaps the business has outgrown the plugins, spreadsheets and manual workarounds holding it together.
The existing system is fighting back
The site is slow, unreliable, difficult to maintain or filled with years of shortcuts. Every change risks breaking something else.
Too many people own too little
The designer blames the developer. The developer blames the hosting. The agency needs weeks to investigate. Nobody owns the result.
Manual work is eating the business
Your team is copying data, sending repetitive emails, updating spreadsheets or moving information between systems that should already communicate.
These are the projects I enjoy most ✦ The code is only part of the problem ✦ Clarity for the whole system ✦
Why clients bring me the difficult work
One technical partner.
Fewer moving parts.
Most digital projects do not fail because nobody can write the code. They fail in the gaps between strategy, design, development, integrations, deployment and ongoing ownership. I work across those gaps.
I can sit with an unfinished idea, expose what really needs to be built and turn it into a practical roadmap. I think about the customer experience, the business process behind it and the technical system required to support both.
One accountable
product system
InterfaceCMSBackendDatabasePaymentsCRMAutomationInfrastructureproduct system
Selected work
Work that
earns its light.
Products, platforms and systems where the visible interface is only one part of the job. Some are public, some private; each began with a problem that needed ownership.
Stawks.in
A portfolio should remember why you invested.
I am building a private investing operating system that goes beyond showing whether a portfolio is green or red. It connects holdings, trades, realised profits, cash flows, allocation, performance and the reasoning behind each decision.
- Broker trade-data imports
- Portfolio analytics
- Investment thesis tracking
- AI-assisted research
- Responsive dashboard UX
- Technical scope
- React · Node.js · Laravel · Data modelling · Broker CSV processing · Portfolio analytics · AI-assisted research
- Relationship
- Independent product · Active development
Read the case study
The challenge
Most portfolio tools report prices well and preserve context poorly. They show what happened, but not what the investor believed, what changed or whether the original thesis survived.
My role
I designed and built broker imports, profit tracking, CAGR and XIRR calculations, allocation and concentration views, decision histories and responsive dashboard experiences.
The value
A long-term memory for investment decisions—designed to reveal behavioural patterns and support future choices with better context.
Sportive Breaks × Glorious Gravel
From “I’d love to do that” to a confirmed place on the start line.
These brands sell more than event listings. They sell anticipation: iconic rides, new destinations and the feeling of committing to an experience worth training for.
- WordPress customization
- Event architecture
- Booking journeys
- Integrations
- Production troubleshooting
- Technical scope
- WordPress · PHP · JavaScript · Responsive UX · Custom content structures · Third-party integrations
- Relationship
- Long-term development partnership
Read the case study
The challenge
Changing event calendars, destinations, accommodation packages, editorial content, availability, enquiries and multiple booking paths must remain inspiring for customers and practical for the team.
My role
I work across both platforms as a long-term development partner, keeping the customer journey and the underlying content systems moving together.
The value
Two live endurance-travel platforms that help riders discover an event, understand the experience and take the next booking step.
Planet Lean
Making a growing library of operational knowledge easier to explore.
Planet Lean publishes practical thinking from lean practitioners around the world for curious first-time readers, experienced professionals and an editorial team continually expanding the archive.
- Content architecture
- Editorial templates
- Reusable components
- Search and discovery
- Performance optimization
- Technical scope
- WordPress · PHP · JavaScript · CMS architecture · Technical SEO · Performance · Responsive development
Read the case study
The challenge
As a specialist publication grows, categories, authors, topics, media and related articles must stay coherent without making publishing slower or the archive harder to navigate.
My role
I worked across the website and content platform to support a clearer, faster and more maintainable editorial experience.
The value
A dependable publishing platform supporting a substantial knowledge library while keeping content easy to discover, read and manage.
Robust Claims
Turning a document-heavy specialist service into a guided digital process.
Preparing an R&D tax-credit claim involves technical evidence, financial information, multiple contributors, supporting documents and decisions that must remain accurate and traceable.
- Guided stages
- Systematic data collection
- Roles and next actions
- Repeatable operations
- Automation foundations
- Technical scope
- Workflow engineering · Platform development · Data structures · User roles · Automation · B2B product UX
Read the case study
The challenge
Across email, documents and spreadsheets, progress becomes difficult to understand. Clients lose sight of what is next while specialists spend valuable time chasing information.
My role
I helped translate the claim process into a structured digital workflow across product logic, information architecture and full-stack implementation.
The value
A specialist service expressed as a guided product: clearer for clients, more manageable for the team and better suited to consistent delivery.
Ecommerce systems
Stores built for the business behind the storefront.
A polished product page is only the visible edge. The real system includes catalogue structure, payments, subscriptions, fulfilment, customer communication, analytics, compliance and the daily work of the people operating it. I build and maintain that entire layer.
- Shopify & WooCommerce
- Custom themes & applications
- Catalogue & collection UX
- Subscriptions & payments
- Shipping, tax & fulfilment
- Klaviyo, Mailchimp & CRM
- Performance & security
- Ongoing maintenance
Peptide Pros
Specialist product catalogue, ecommerce operations and ongoing technical development.
Visit live site ↗Clay Australia
A visual surface catalogue helping customers move from material discovery toward specification and purchase.
Visit live site ↗Jane Blonde
Beauty ecommerce combining brand presentation, product education and a manageable buying journey.
Thryv Health
A consumer wellness brand where I work across product strategy, ecommerce, Amazon operations, automation and growth systems.
Visit live site ↗Also shipped
LaunchAV Smart living · Archived projectClay Australia Surface commerce↗Jane Blonde Beauty ecommerce · Archived projectPeptide Pros Wellness commerce↗
Ways we can work together
From first sketch
to steady system.
Build a new product
You have an idea, workflow or business model that needs to become real software. I can define the scope, choose the architecture, design the flow, build both ends, connect services, deploy it and plan what follows.
- Focused MVP: 4–8 weeks
- Larger platform: phased over 2–6 months
Rescue or rebuild an existing system
I investigate what is actually wrong, separate valuable foundations from expensive baggage and recommend whether we should repair, modernize or rebuild.
- Investigation: 2–5 working days
- Rescue: 1–4 weeks
- Rebuild: 4–12 weeks
Connect and automate the business
I build API integrations and automated workflows that reduce repetitive work and make information move where it belongs.
- Small integration: several days
- Multi-system workflow: 2–6 weeks
Own WordPress or ecommerce long term
Ongoing development, maintenance, feature delivery, performance, security and technical decisions—with somebody who already knows the system when it matters.
- Monthly retainer
- Reserved development capacity
Add AI where it earns its keep
I use AI inside real workflows—research, support, content operations, extraction, internal tools and decision assistance—where it genuinely reduces work or improves the experience.
- Scoped around the workflow and value
Timelines are typical ranges and depend on scope, existing systems, access and feedback speed—not guarantees.
The systems behind the work
Broad enough to see the whole product.
Deep enough to fix the difficult parts.
Product interfaces
React · Next.js · JavaScript · TypeScript · HTML · CSS · Responsive UI
Fast, accessible customer experiences, dashboards, internal tools and interactive applications.
Backend and business logic
Node.js · PHP · Laravel · REST APIs · MySQL · Custom applications
Accounts, permissions, payments, data processing, integrations, reporting and the rules that make a product useful.
WordPress and content
Custom themes · Custom plugins · WooCommerce · Elementor · Gutenberg · CMS architecture
Publishing, marketing, memberships and WordPress systems that require more than installing a theme.
Ecommerce
Shopify · WooCommerce · Subscriptions · Payments · Klaviyo · Mailchimp · Fulfilment
Stores that convert customers while remaining practical for the people running them.
Automation and AI
OpenAI APIs · Make · Webhooks · Data synchronization · AI-assisted tools
Removing repetitive work, connecting platforms and adding intelligence where it creates measurable usefulness.
Infrastructure and reliability
Cloud hosting · Deployment · Performance · Security · Debugging · Monitoring · Technical SEO
Keeping systems fast, secure, recoverable and healthy after launch.
Technology is selected around the product—not the other way around. The right architecture solves the problem without creating a more expensive one.
How the work moves
Clarity before code.
Momentum after it.
Discover
Map
Build
Test
Launch
Improve
- 01
Discover
We begin with the business problem, users, current system, constraints and desired outcome. You do not need a perfect technical document.
OutputClear goals, open questions and a recommended next step. - 02
Map
I turn the idea into flows, features, technical components, priorities and practical delivery stages.
OutputScope, architecture, milestones and estimated timeline. - 03
Build
The product is developed in visible increments, so you review meaningful progress instead of waiting for a dramatic final reveal.
OutputWorking features, regular demonstrations and documented decisions. - 04
Test and launch
We test important journeys, handle real-world edge cases, prepare production and release carefully.
OutputA launch-ready product with fewer unpleasant surprises. - 05
Improve
After launch, we review usage, fix friction, strengthen the system and decide what deserves to be built next.
OutputA product that evolves rather than slowly decays.
Client voice
Trusted with
the difficult bit.
★★★★★1 / 3
“I call him my IT department.”
That is the role I aim to play: someone who understands the business, remembers how the system works and can be trusted when something important needs solving.
ShannonLong-term client · Ongoing technical supportWhat working together feels like
Less chasing.
More forward motion.
You speak to the person building it
No account-manager telephone game. The technical conversation happens directly with the person responsible for the work.
I ask before I assume
A fast answer to the wrong problem is still expensive. I clarify the business need before committing the architecture.
I can work across the whole system
When an issue crosses frontend, backend, hosting, APIs, WordPress, payments or automation, it does not become somebody else’s department.
I communicate the trade-offs
You will know what I recommend, why, what it costs and what we are choosing not to do yet.
I do not vanish after launch
Many of my strongest client relationships have continued for years because useful products need ongoing judgment, not merely an upload to production.
Beyond the code
The person behind
the product work.
Build
I enjoy turning rough ideas into systems with shape, logic and a life beyond the first launch.
Play
Cricket keeps me competitive, alert and comfortable making decisions while the situation is still moving.
Invest
Studying businesses changed how I build for them. I think about incentives, bottlenecks, margins, customer behaviour and lasting value.
Create
Whether it is a product, a brand or a new experiment, I am happiest where curiosity becomes something tangible.
Amrinder Pal Singh NoteySunny to everyone who knows me.
I am a senior full-stack and WordPress developer based in Bhilai, Chhattisgarh, India. I work with clients worldwide, often becoming the long-term technical person behind their businesses.
Start a conversation
Bring me the idea
that keeps getting complicated.
You do not need a finished brief.
Send me the rough concept, live website, broken workflow, postponed feature or product another developer left halfway through. I will help you understand the real problem, what should happen next and whether I am the right person to build it.
sunny@sunny3006.me ↗Available for selected product builds, rescue projects and long-term technical partnerships.